The upcoming IAA Mobility auto show in Munich is poised to offer valuable insights into the battle between Europe's established automakers and their emerging Chinese competitors like BYD, as well as the American upstart, Tesla. The central arena for this rivalry is the rapidly evolving landscape of electromobility, autonomous driving, fast-charging batteries with extended ranges, and user-friendly software features.Scheduled from September 5 to September 10, with a press day on September 4, this year's IAA Mobility auto show is expected to feature a significantly larger presence of Chinese brands compared to 2021 when travel restrictions related to the pandemic hindered participation.
Among the contenders from China, BYD and MG Motor, owned by SAIC, are regarded as the primary threats to European automotive stalwarts. Their approach involves a gradual expansion into European markets, strategic targeting of key segments, and the establishment of robust retail networks. Additionally, both companies are exploring the possibility of setting up manufacturing facilities in Europe. Their strategies bear similarities to those employed by Japanese and South Korean automakers like Toyota, Hyundai, and Kia, a notable absence at this year's show, thereby further elevating the prominence of Chinese newcomers.However, European automotive giants like Volkswagen, BMW, Mercedes-Benz, and Renault are far from idle. They will be unveiling their latest electric vehicle offerings in Munich, while even Tesla will make a rare appearance at the show.
In addition to traditional automakers, major European suppliers such as Robert Bosch, Continental, and Valeo face mounting competition from Chinese rivals and U.S. tech giants, especially in the realms of autonomous driving, battery technology, and software. Key players like Qualcomm, Nvidia, Intel's Mobileye, Google, and Amazon will showcase their latest advancements.
Notably, the World New Energy Vehicle Congress, a hallmark of China's electric mobility prowess, will be held as part of the Munich show on September 6, marking its first occurrence outside China. Distinguished speakers at this event will include BMW CEO Oliver Zipse and Mercedes-Benz CEO Ola Kallenius.Among the anticipated debuts, Audi is set to introduce a groundbreaking display operating concept within its Q6 E-tron. This innovative vehicle will be showcased as a camouflaged prototype, marking the debut of Audi's new generation of all-electric cars. Furthermore, Audi will demonstrate how the Q6 E-tron's PPE platform, co-developed with Porsche, lays the technical foundation for the brand's future e-mobility products.